Simran
Sharma

“I decode consumer psychology into brand gold”

Scroll to Enter the Experience

“Stories build trust. Strategy makes them last. I bring both to life.”

At a Glance

Brand Strategist with a Consumer-First Approach

I bridge the gap between consumer psychology and brand ambition. With over three years of experience in journalism, brand solutions and strategy, I've helped 25+ brands across industries transform insights into impactful campaigns that resonate, engage, and drive results.

I bridge the gap between consumer psychology and brand ambition. With 3+ years of experience across journalism, brand solutions, and strategy, I've shaped narratives for 100+ entrepreneurs, changemakers, and leaders, and built campaigns for 20+ brands like Maruti Suzuki and Dove. I bring a unique blend of storytelling depth, strategic insight, and creative execution to every project.

Years in Creative Industry

25+

Brands Partnered

₹50L+

Value Pitched In Last 8 Months

100+

Stories Crafted

Portfolio

Brands I've Partnered With

Maruti Suzuki

Automotive

Dove

Personal Care

Cipla

Healthcare

Himalaya

Wellness

AJIO

Fashion

HDFC

Banking

Samsung

Technology

Godrej

FMCG

Tata

Conglomerate

Asian Paints

Paint & Coatings

Safe Harvest

AgriTech

EGov

Government Tech

Portfolio Showcase

Strategic Campaigns

Strategic proposals showcasing consumer insights, brand strategies, and execution plans designed to drive meaningful impact

Strategic Proposal

Dove

#RebornStronger

Brand Brief

Reposition Dove from a gentle shampoo to a damage-repair expert with its Peptide Bond Strength range.

Consumer Insight

Women in leadership often face "Glass Cliff" roles — high-risk positions where they're expected to fail — mirroring fragile hair bonds.

Proposed Strategy

Reframe Dove as a resilience brand for both hair and life.

Planned Execution

#RebornStronger campaign featuring comeback stories of women leaders; "Stronger Together" AI mentorship chatbot with curated guidance from icons like Indra Nooyi & Serena Williams.

Projected Impact

Designed to strengthen Dove's positioning as a resilience partner, increasing relevance among working women (25–40).

Strategic Proposal

Cipla

#LifeGoals

Brand Brief

Raise awareness around cataracts for Cataract Awareness Month.

Consumer Insight

Cataracts often strike between ages 50–60, the beginning of many people's "second innings."

Proposed Strategy

Connect cataract recovery with the idea of pursuing life goals beyond 50.

Planned Execution

Real stories of midlife reinvention + "Second Innings Vision Board" (an eye-test chart listing life goals instead of letters, with blurred sections leading to quick cataract tests).

Projected Impact

Designed to humanize vision care and encourage early diagnosis, driving doctor consultations.

Strategic Proposal

Maruti Suzuki

#Safety'sOn

Brand Brief

Make road safety feel fresh, relatable, and uniquely Indian.

Consumer Insight

Indian drivers often use coded "road language" (e.g., "Side de na!") — familiar but chaotic.

Proposed Strategy

Decode India's road language into teachable safety moments.

Planned Execution

"Lingo of the Streets" dictionary across digital + outdoor; physical copies placed in traffic hubs to turn everyday phrases into safety cues.

Projected Impact

Designed to drive youth engagement with road safety messaging, aligning with Maruti's leadership in safety advocacy.

Strategic Proposal

AJIO

AJIO Udaan

Brand Brief

Position AJIO Fashion World as an aspirational launchpad for Tier 3 & 4 youth.

Consumer Insight

Small-town youth crave entry into the fashion & creator economy but lack access to platforms.

Proposed Strategy

Turn AJIO into a gateway for retail exposure, mentorship, and content creation.

Planned Execution

AJIO Fashionverse (in-store designer pop-ups) + Star Maker Studio (content hub for aspiring influencers using AJIO merchandise).

Projected Impact

Designed to increase AJIO's relevance among aspirational youth, while driving footfall and digital buzz.

Strategic Proposal

Himalaya Wellness

#CatchABreak

Brand Brief

Own the space of stress relief for young, urban audiences.

Consumer Insight

Young professionals often neglect self-care until burnout hits.

Proposed Strategy

Position Himalaya as the brand that turns everyday breaks into mindful moments.

Planned Execution

National "Pause" movement with a Stress Tracker app + daily wellness newsletter; influencer-led campaigns on micro-break rituals.

Projected Impact

Designed to strengthen Himalaya's association with stress relief, boosting affinity among urban millennials.

Strategic Proposal

Royal Academy of Engineering

#StemsFromHer

Brand Brief

The Royal Academy of Engineering wanted to increase women's representation in the LIF Global 2026 India cohort, ensuring more women innovators apply and get selected.

Consumer Insight

Women in STEM face cultural, capability, and ecosystem barriers that position them as outsiders rather than innovators.

Proposed Strategy

Reframe women as already being innovators—not outsiders—building aspiration and belonging across India through relatable storytelling and ecosystem activation.

Planned Execution

The #StemsFromHer Movement — a multi-phase campaign combining: She Inspires (real changemaker stories), Build Bold (reels breaking down barriers + LIF solutions), Her Innovation Code (carousel spotlights of past fellows), and grassroots activation with incubators, universities, and peer nominations across India.

Projected Impact

Designed to identify 25–30 high-potential women innovators, generate 25+ quality applications, and ensure at least 5 women selected in the final LIF Global India cohort.

Event Coverage

She Sparks

Panel Moderator

Brand Brief

Curated panels, moderated discussions, and managed live coverage of the event

Consumer Insight

Proposed Strategy

Planned Execution

Projected Impact

Scroll horizontally to explore

Portfolio

Published Works

From strategic brand campaigns to editorial storytelling, explore my work across brand solutions and published articles.

HDFC Mutual Fund

Campaign: Zindagi Ka Mutual Fund

Brief

HDFC Mutual Fund aimed to teach people the importance of consistency and the habit of investing in mutual funds through SIPs (Systematic Investment Plans).

Idea

At The Better India, we frequently share stories of regular people who make a big difference by putting forth modest but persistent effort. The idea of SIPs—steady, disciplined actions leading to long-term growth—was exactly in line with this realisation.

Treatment

By comparing investment discipline to consistency in real life, we reframed mutual funds as a relatable, habit-forming practice. Using heartwarming, slice-of-life storytelling videos posted to YouTube, the campaign, called "Zindagi Ke Liye SIP," demonstrated how little daily actions, similar to SIPs, can have a big impact over time.

Campaign Videos

Achievements

Recognition & Impact

2025

Emerging Talent in Brand Solutions

The Better India

Recognized for innovative approach to consumer-centric brand strategy

Recognition

2024

She Sparks Panel Lead

YourStory

Led panels, curation, and live coverage for emerging women leaders

Recognition

Measurable Impact

Numbers that tell the story of strategic success and brand transformation

25+

Brands Transformed

Strategic partnerships across industries

₹50L+

Value Generated

within last 8 months

100+

Stories Crafted

Compelling brand narratives created

Network

Industry Network & Influence

Celebrity

With Miss India Sini Shetty

Sports Icon

Meeting with Cricket Legend Kapil Dev

Sports Legend

Industry Discussion with Mary Kom

Sports

Meeting with cricketer and former member of lok sabha Md. Azhar

Celebrity

Video Interview with Navya Nanda

Industry

Collaboration Meeting

Get in Touch

Let's Create Something
Extraordinary

Ready to transform your brand story? Let's discuss how consumer insights can drive your next breakthrough campaign.

Let's Start a Conversation

Whether you're looking to launch a new campaign, reposition your brand, or dive deeper into consumer insights, I'm here to help you craft creative campaigns that matter and strategies that make them last.

simranraosharma28@gmail.com

Phone

+91 90688 17364

/in/simran-sharma-ba8167190

Location

Bangalore, India

Services Offered

Campaign Conceptualization

Consumer Insight Application

Content Strategy & Storytelling

Presentation skills

Client-facing communication

Ready to Get Started?

Typical response time: 24 hours

Available for new projects

“Great brands don't just sell products—they create connections that last.”

SimranSharma

Brand Strategist with a Consumer-First Approach

Brands I've Partnered With

Strategic Campaigns

#RebornStronger

Brand Brief

Consumer Insight

Proposed Strategy

Planned Execution

Projected Impact

#LifeGoals

Brand Brief

Consumer Insight

Proposed Strategy

Planned Execution

Projected Impact

#Safety'sOn

Brand Brief

Consumer Insight

Proposed Strategy

Planned Execution

Projected Impact

AJIO Udaan

Brand Brief

Consumer Insight

Proposed Strategy

Planned Execution

Projected Impact

#CatchABreak

Brand Brief

Consumer Insight

Proposed Strategy

Planned Execution

Projected Impact

#StemsFromHer

Brand Brief

Consumer Insight

Proposed Strategy

Planned Execution

Projected Impact

Panel Moderator

Brand Brief

Consumer Insight

Proposed Strategy

Planned Execution

Projected Impact

Published Works

HDFC Mutual Fund

Brief

Idea

Treatment

Campaign Videos

Recognition & Impact

Emerging Talent in Brand Solutions

She Sparks Panel Lead

Measurable Impact

Industry Network & Influence

Let's Create SomethingExtraordinary

Let's Start a Conversation

Services Offered

Ready to Get Started?

Simran
Sharma

Let's Create Something
Extraordinary